The Sooke and Juan de Fuca Working Group hope to drive provincial attention onto Highway 14 through a social media campaign using the hashtag #DividedBy14. Working group member, David Evans, visited Council at the April 24, 2017 Regular Meeting of Council requesting community support.
The gist of the campaign is to upload a photo of yourself or group, with individuals holding placards with a number on it, plus the hashtag #DividedBy14. The number chosen should have meaning to the individual holding it, but what that number stands for, does not have to be revealed. For example, perhaps you make 13 trips each week along Highway 14 to run errands; then you would use that number.
The working group are inviting as many people as possible to participate with this #DividedBy14 campaign, which is mandated toward making Highway 14 safer and Sooke more accessible to other municipalities in the CRD.
Upload your photo using the #DividedBy14 phrase to Facebook, Twitter, Instagram, Reddit, LinkedIn, or other social media sites, by May 10, 2017.