Friday, April 11, 2025 – The District of Sooke is making significant strides in economic resiliency, recently climbing from number 25 in 2023 to number 12 in 2024 on BC Business’s list of the province’s most economically resilient cities. In 2022, Sooke held steady at number 25, marking a period of consistency followed by notable upward momentum—reflecting the District’s strategic commitment to Community Economic Development (CED), a key focus area in its current strategic plan.
The creation of the Community Economic Development portfolio marked a pivotal step in the District’s approach to long-term sustainability. First led by Sue Welke, who was instrumental in developing Sooke’s CED Strategy and Action Plan through a collaborative and inclusive process, the role is now filled by Gail Scott. A force of nature in the field, Scott has helped to advance tourism investment and economic expansion in Sooke.
Under Scott’s leadership, the District is moving forward with its application to the Province’s Municipal and Regional District Tax (MRDT) program. Following months of community engagement and tourism stakeholder outreach, Council unanimously endorsed the application on April 7, 2025. The application will be submitted for provincial review this week. While a response is expected in the coming months, conservative estimates place the program’s revenue potential at approximately $450,000 annually, funds that will be reinvested into Sooke’s visitor economy.
Sooke’s business landscape is also evolving, with business growth increasing by 6.9% in 2024 and the District issuing a record 1,018 business licences—an all-time high for the community.
“Our community is evolving with intention,” said Deputy Mayor Jeff Bateman. “Sooke’s strategic focus on economic development and tourism reflects our broader commitment to sustainability, diversity, and livability. The data shows that we’re on the right path, and the growing energy and momentum in the community is palpable.”
“This kind of progress doesn’t happen by accident,” added Chief Administrative Officer Raechel Gray. “It’s the result of dedicated planning, a clear vision, and strong community partnerships. We’re proud of the work being done across the organization and excited for what’s ahead.”
Sooke’s rise in the BC Business resiliency rankings is based on an evaluation of municipalities with populations over 10,000. Rankings are determined by nine metrics: five-year population growth, household financial vulnerability, residents’ sense of belonging, rental vacancy rates, residential sales per 10,000 residents, housing starts per 10,000 residents, change in jobs per 10,000 residents, average annual unemployment rate, and economic diversity.
Historically viewed as a “bedroom community,” Sooke is undergoing a notable transformation. With steps to nature at every corner and a growing arts and culture scene that includes celebrated events such as the Sooke Fine Arts Show and performances from the world-class Sooke Philharmonic Orchestra, the secret is out. Sooke is no longer a hidden gem—it’s a vibrant and growing destination poised for a sustainable future.
For more information on Sooke’s economic development initiatives, visit letstalk.sooke.ca/CED.
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